Strategic Plan

Vision

A community where all sectors are involved in securing the sustainable future of Australia's natural bushland

Mission

Promote the Malleefowl as a flagship species to expand nature conservation in Australia

Aims

1. Promote the aims and objectives of the Malleefowl Preservation Group (MPG)

2. Maintain long term financial viability of the Malleefowl Preservation Group

3. Identify factors limiting Malleefowl populations

4. Develop and implement National Malleefowl Recovery Plan guidelines in Western Australia

5. Provide an effective support base for group operations

6. To value, inform and involve a diverse membership

Strategies & Outcomes

1: Promotion & Awareness

Promote the aims and objectives of the Malleefowl Preservation Group (MPG)

Strategies

• Raise group profile

• Develop and support regional interest groups

• Deliver and promote education programs

• Maintain regular project reports and Malleefowl Matter newsletters

• Seek media promotion

• Promote conservation at public forums

Outcomes

• Establishment of interest groups

• Increased MPG profile and project support

• Increased nature conservation awareness

2: Funding and Sponsorship

Maintain long term financial viability of the Malleefowl Preservation Group

Strategies

• Develop innovative and strategic sponsorship and fund raising opportunities

• Promote and advertise sponsor support

• Develop and implement MPG fund raising projects

• Promote tax deductible gift fund

Outcomes

• Long term financial security

• Sponsor recognition

• Long term fund raising project development

3: Research and Development

Identify factors limiting Malleefowl populations

Strategies

• Extend associated habitat knowledge

• Promote joint projects

• Disseminate research results

• Develop conservation strategies based on research results

Outcomes

• Increased knowledge of factors limiting Malleefowl abundance and distribution

• Strategic project planning that addresses habitat biodiversity and limiting factors

• Increased partnership projects

4: Malleefowl Conservation

Develop and implement National Malleefowl Recovery Plan guidelines in Western Australia

Strategies

• Protect habitat

• Reduce threats

• Create corridor links

• Develop regional & state action plans

• Monitor and identify populations

• Implement captive breeding and re-introduction

Outcomes

• Increased habitat protection & corridor links

• Established Malleefowl conservation guidelines

• Decreased Malleefowl threats

• Assessment of population distribution/trends

• Development of captive breeding guidelines

5: Service & Facilities

Provide an effective support base for group operations

Strategies

• Expand office infrastructure

• Identify resource assistance programs

• Establish an efficient and committed team

Outcomes

• Equitable spread of workloads

• Happy, informed, involved and enthusiastic team

• Recognition as a professionally managed organisation

6: Membership

To value, inform and involve a diverse membership

Strategies

• Provide membership opportunities

• Increase membership knowledge

• Encourage participation

• Increase social activities

• Spread volunteer workloads

Outcomes

• Increased member to member liaison

• Satisfied, involved and informed membership